The nuts and bolts of building a brand

The nuts and bolts of building a brand I am switching up the blog a bit. Its time to take the Brazen Careerist part off of my blog. Its time for the blog to just be Penelope Trunk, and only my company should use the name Brazen Careerist. We have been saying this in Brazen Careerist board meetings for about five months. The conversation goes something like this: Board member: How is the blog redesign going? Me: Um. Im thinking. Board member: Thats what you said two months ago. Me: Yeah. Thats true. Ill get some bids. Board member: Its important the we differentiate the Brazen Careerist brand of the company from the brand of you. Me: Yeah. I get it. Then we have a pause in the meeting while everyone is silently frustrated with my inability to make changes. The truth is that I have always known that Im going to separate myself from the name Brazen Careerist. I mean, I dont want to be the Brazen Careerist when Im 70 years old. And anyway, the brand is better for a social network. So, its time to take it off my blog. But Im slow. Im so slow that I am doing incremental changes as a warm up. And, also, as a way to make the board think that I am not constipated. So the first change is that I added a section on my blog sidebar titled: My life disguised as career advice. And the list in that section contains topics that make sense for my blog, if it is separate from Brazen Careerist. I think I will keep rejiggering my sidebar categories. Im sick of the categories I have had. Whats up with time management being a separate category from productivity anyway? What was I thinking? The other change is that I have agreed to do weekly, live video chats. I want to tell you they will happen at the same time every week, but my life is not so streamlined. Fortunately, Ed, our CEO, who is all over me to start doing these video chats, has come up with the idea that the banner ad on my blog, which surely none of you even notices because it never changes, will now announce the weekly topic and the weekly time. Frankly, Im more excited about changing my categories, but Im also excited about making Ed happy. I have found in my career that the only time I have a good job is when the person who manages me is happy with me. So thats the topic of this weeks video chat, Managing Up: How to make your boss love you. You can sign up here.